About Us

MIDAR is the butchery department within Kasmifood Group. MIDAR stands for MEAT IN DAR, meaning meat at home. It is also a reference to the city in Morocco where the roots of the founders of our company lie.

MIDAR originated from our observation that new Muslim families nowadays often consist of dual-income earners who have to work all day and barely have time to do groceries. Despite the online options available for shopping, there was almost no way for Muslims to order Halal butcher products. For us, it was not enough to just address this need but to do so in a very transparent manner, where we aim to look further and provide products that we can fully monitor, offering the best quality at a fair price.

MIDAR can rely on Kasmifood’s years of experience in the production of Halal food. Additionally, our knowledge of the constantly changing market ensures that we bring products that are in demand or needed.

All our chickens are carefully selected and sourced from a reputable Belgian slaughterhouse.

At MIDAR, we oversee the entire production chain, from slaughter to processing. This enables us to offer you quality products at the best prices.

Vision

With the wordplay (MEAT IN DAR), we aim to emphasize the merging of two cultures of which Muslims in Europe are a part, namely the Western and Arab cultures. We strive to achieve this by offering traditional preparations from both cultures, allowing Muslims and non-Muslims to taste two different cuisines. Hopefully, this will open the door to embracing food as an international language that brings people closer together.